Anyone who has sent cold email knows the feeling.
You finally get a reply.
And then you have to figure out what to say next.
The first email gets attention. What comes after it decides whether anything happens. For Facundo Ajler, that middle stretch, the second and third steps of his sales process, had been a problem from the very beginning.
Then he spent two to three months on calls with Andrew.
Here’s what he wrote afterward.
Two things
He said he’d accomplished two major things. Read closely and there are more.
He rebuilt his website from scratch, using tools like Lovable.
He could prepare case studies and proposals in under an hour.
Think about what that means for someone selling a service. A proposal is often the last thing standing between a good conversation and a signed deal. When each one takes hours, they pile up, or they go out late, or they go out thin.
Under an hour changes that.
He improved the copy for the second and third steps of his sales process. The exact part he’d been stuck on since day one.
What it unlocked
And then the line that shows it working:
"Now I’m reactivating old leads effectively + I’m also building my AI-powered reply system."
Old leads.
People who had already raised a hand once and then gone quiet. The kind of prospects most businesses quietly write off.
Facundo was bringing them back.
And he was already building the next thing, a system to help him answer replies with AI.
The part that matters
Notice who did the work.
Facundo rebuilt the site. Facundo wrote the copy. Facundo is building the reply system.
That’s the point.
He didn’t come out of those calls with a stack of things someone else had made for him.
He came out able to make them himself.
Faster than before. Better than before.
And finally able to handle the part of the sale that had been tripping him up since the start.