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Andrew Naegele · AI Simple

He Just Thinks
Differently.

Some of the biggest breakthroughs in business happen when someone recognizes a problem everyone else has been looking at the wrong way.

From helping operate a business that grew past $300,000 a month to saving 49 out of 50 customer relationships, fixing launch-critical AI problems, and helping founders unlock new revenue, these stories reveal what happens when Andrew gets involved.

Real business problems. The thinking behind the solutions. And the results that followed.

Results

What changed for the people who did the work.

49 of 50customers who asked for their money back chose to stayHow Andrew Got 49 Out of 50 Customers to Go From Demanding Their Money Back… to CHOOSING to Stay ↗5xwhat Andrew had planned to chargeJon Benson offered five times the price. Then Andrew saw the code. ↗$19,000first deal, 36 hours after one LinkedIn postA year of getting ready. A $19,000 client in 36 hours. ↗$39K → $300K+a month, in about 10 monthsFrom $39K to over $300K a month. And why it took six people to cover Andrew’s work when he stepped away. ↗2 hrsto fix the launch-critical AI problem a team had been stuck on for weeksAnik’s launch was days away. One prompt was still broken. ↗3 storiesfrom $23,000 Phill credited to Andrew to 50–100 prospecting calls a day and 46 images replacedPhill Tomlinson: three different breakthroughs ↗10xquality, effort and delivery speed, in his wordsTerry was building websites in half the time, with almost no revisions. ↗~45SOPs in a week, clearing a year-long backlogHow 2 Overworked Agency Owners Went From Struggling to Write Just 2 SOPs a Week to Documenting Around 45 in ONE WEEK… Without Adding More Hours to Their Already Packed Schedules! ↗

Hear it directly from the client

Anik Singal Calls Andrew the Best AI Expert He’s Ever Talked To.

“Andrew is absolutely by far the best AI expert I’ve had a chance to talk to. And I talk to people every day.”Anik Singal, Founder of Lurn

When Anik’s team couldn’t solve a critical AI problem with launch approaching, Andrew stepped in and resolved it in about two hours. Hear Anik explain his experience in his own words.

Read How Andrew Unblocked Anik’s Launch →

Featured case studies

Seven very different problems. Seven examples of what happens when you look beyond the obvious answer.

01Jay Feldman7.69x+ Growth

From $39K to Over $300K a Month… And Why It Took SIX People to Cover Andrew’s Work When He Stepped Away.

Andrew joined LeadGenJay as its first core employee and eventually became COO. Working alongside Jay Feldman and the team, he helped build and improve the systems, AI automations, customer support, and operations that supported the company’s rapid growth.

The team expanded from one employee to more than 20. When Andrew stepped away from operations, his responsibilities had to be distributed among six people.

  • $39K → $300K+monthly revenue
  • 1 → 20+team members
  • 7.69x+revenue in 10 mos
  • 6people to replace Andrew
See How the Business Scaled

02LGJ Retention98% Refund Reversal

They Wanted Their Money Back. Andrew Got 49 Out of 50 to Stay.

An outside firm had been denying nearly every refund request on contractual grounds, leaving frustrated customers furious.

Andrew engineered a radically different experience using a carefully structured funnel, a founder video, VIP onboarding, and personal consulting sessions. Instead of arguing over refund terms, he helped customers solve the problems that made them want to leave.

  • 49 of 50customers retained
  • 98%retention across those 50 cases
  • The 50thcustomer agreed to stay, and Andrew chose to refund them
See the Exact Customer-Save Strategy

03Jessica Pereira$19K in 36 Hrs

She Spent a YEAR Preparing to Launch… Then ONE LinkedIn Post Landed a $19,000 Client in Just 36 Hours.

Jessica spent a year preparing to launch her business. After working with Andrew on her offer and sales approach, she published one LinkedIn post and closed a $19,000 client within 36 hours.

The work that followed eventually surpassed $100,000.

  • $19,000first deal
  • 36 hoursafter one LinkedIn post
  • $100K+in subsequent work
Jessica Pereira’s original LinkedIn post about closing her first deal
See How Jessica Finally Launched

04Phill Tomlinson3 Breakthroughs

One Business Owner. Three Expensive Problems. Three Completely Different Breakthroughs.

Phill originally came to Andrew for help with cold email software. What followed became an ongoing relationship that changed how he marketed, prospected, and handled serious technical problems.

From $23,000 in revenue he credited to Andrew’s guidance, to dramatically increasing daily prospecting, to using his new AI skills to replace 46 website images after a copyright claim, Phill kept applying what he’d learned to entirely different challenges.

Sales & Messaging

$23,000

Revenue Phill directly credited to Andrew’s help with his sales messaging.

Read the $23K Story

Prospecting & Productivity

50–100 Calls/Day

Up from a 40-call weekly average, with lead generation increasing to 8–10 leads weekly.

Read the Prospecting Story

AI Problem Solving

46 Images / $120K Exposure

Following a copyright claim involving his website images, Phill used AI and technical skills developed while working with Andrew to replace all 46 images himself. The $120,000 is the potential exposure Phill reported, not legal fees saved, and replacing the images is separate from how the claim itself was resolved.

Read the Website Recovery Story

05Investment Group$50K Bottleneck

Why Spend $50,000 on Legal Reviews Before Checking for the Obvious Deal-Breakers?

An investment group was paying for expensive due diligence before discovering problems that could rule out an acquisition. Andrew worked with the team to build AI-assisted preliminary screening that could identify warning signs earlier, before committing to a full legal review.

The insight wasn’t to replace the attorneys. It was to ask the cheaper questions FIRST.

  • $50,000typical legal review
  • AI-assistedpreliminary acquisition screening
  • Earlieridentification of potential red flags
See the $50K Bottleneck Andrew Identified
Jon Benson’s original message to Andrew
  • 5×Andrew’s expected project price
  • Working prototypecreated from Jon’s spreadsheet
  • Positive reviewof the redesign from Jon

06Jon Benson5× the Expected Price

Legendary Copywriter Jon Benson Saw What Andrew Built… and Offered FIVE TIMES What Andrew Expected to Charge.

“This is impressive as hell... Interested in possibly doing something together on this?”

Andrew took one of Jon Benson’s complex copywriting spreadsheets and turned it into a working application using AI-assisted development tools. Jon was impressed enough to invite Andrew to work on his existing software, and offered five times the price Andrew had originally expected.

But when Andrew opened the real codebase, he discovered he was in WAY over his head. What followed was a crash course in technical problem-solving, persistence, and turning an intimidating project into a redesign Jon genuinely liked. Jon’s developer Ted helped along the way.

See Why Jon Benson Wanted Andrew

07Anik Singal2-Hour Fix

Anik Singal’s Team Had Been Stuck for WEEKS. Launch Was Just Days Away. Andrew Fixed the AI Problem in TWO HOURS.

Anik’s compliance software was struggling to reliably distinguish between express and implied earnings claims, an important part of what the product was designed to do.

His team had spent weeks working on the problem. With launch just over a week and a half away, Andrew approached it differently. He used AI to analyze and improve the failing prompts, tested the solution, and resolved the issue in about two hours.

Anik’s reaction? “Holy shit. You’re a monster man.”

See How Andrew Unblocked Anik’s Launch Watch Anik’s Testimonial
Anik Singal, founder of Lurn
  • 4–6 weeksTheir dev team had been stuck
  • 1.5 weeksBefore the big launch
  • 2 hoursSame-day fix with AI

Client case studies

Winning clients

Offers, outreach and the sales conversations that follow.

Jessica Pereira

A year of getting ready. A $19,000 client in 36 hours.

Jessica had spent a year preparing to launch. After working with Andrew on her offer and sales approach, she posted on LinkedIn and closed a $19,000 deal 36 hours later. Across the work that followed, she passed $100,000.

 Phill Tomlinson

He came for cold email software. He left crediting Andrew with $23,000.

Phill wanted to learn Instantly so he could send cold emails. Andrew went after something more important: what those emails actually said.

 Sean Ingram and Patrick Ampem

15 Sales Meetings. ZERO Clients. Then Andrew Showed Them What Was Wrong With Their Pitch.

Sean and Patrick were struggling to explain an unfamiliar lending offer. Andrew helped them change how they opened the conversation and who they approached. Within 24 hours, Sean booked a client meeting.

 Facundo Ajler

He struggled with his sales follow-ups from day one. Then Andrew helped him turn things around.

Two to three months of Andrew’s coaching helped Facundo Ajler rebuild his website, create proposals in under an hour, and finally improve the follow-ups he’d struggled with since day one.

 Vin and Adi · GrowKarma

17,000 cold emails. Just five demos. Then Andrew asked one question that changed how they saw their business.

After 17,000 emails produced five demos, Vin and Adi asked Andrew to fix their messaging. He asked who really had a reason to buy GrowKarma, and the answer pointed to a different market.

 Endy

14 months of courses. Zero dollars earned. Then Andrew told him to stop learning.

A laid-off safety engineer had under 60 days of savings left and no income after 14 months of preparing. Andrew told him to stop learning and gave him one task to do that day. Months later, he received his first payment.

 Phill Tomlinson

After 25 years in commercial real estate, he was making 40 prospecting calls a week. Then Andrew helped him reach 100 a day.

Two weeks of honest time tracking, an AI productivity audit, and a rethink of his calendar helped a veteran broker multiply his prospecting and build a pipeline he put at more than $350,000 in potential commissions.

Client case studies

Running the business

Making time for the work, training the team and deciding what to focus on.

LeadGenJay | Refund Prevention, Customer Retention & Funnel Engineering

How Andrew Got 49 Out of 50 Customers to Go From Demanding Their Money Back… to CHOOSING to Stay

An outside firm was denying nearly every refund request on legal grounds. Customers were furious. So Andrew replaced the confrontational process with a carefully engineered customer-rescue system, and personally retained 49 out of 50 customers who wanted their money back.

 Jay Feldman · LeadGenJay

From $39K to over $300K a month. And why it took six people to cover Andrew’s work when he stepped away.

Andrew went from LeadGenJay’s first core employee to COO, helping build and run a fast-growing business alongside Jay and the team, and learned lessons that shape everything he does today.

 Kofi Akyeampong and Kay · Enfluence Digital

How 2 Overworked Agency Owners Went From Struggling to Write Just 2 SOPs a Week to Documenting Around 45 in ONE WEEK… Without Adding More Hours to Their Already Packed Schedules!

Kofi and Kay at Enfluence Digital could barely write two SOPs a week while serving clients. Andrew showed them a “record-as-you-work” approach, and a few weeks later they had documented around 45 in a single week and cleared nearly a year of backlog.

 Mubbu and team

The Personalization Trap.

How one hands-on agency found a smarter way to use AI to cut repetitive busywork, free up its team, and protect the personal touch its clients loved, without replacing its writers or turning everyone into an AI expert.

 Phill Tomlinson

He Spent 18 Months Building a Business That Made Just $296 in Profit. Then Andrew Told Him to KILL IT.

Other coaches told Phill to keep going. Andrew looked at the numbers, challenged the business he’d spent a year and a half building, and told him something nobody else would. More than two years later, Phill was still coming back for advice.

 Phill Tomlinson

The conference was tomorrow. The deck took fifteen minutes.

Preparing a presentation used to take Phill about 60 hours. Before a conference panel, he worked with Andrew to turn his material into a deck in about 15 minutes and returned to the stage.

 Phill Tomlinson

Phill stopped paying seven freelancers. He’d learned to build the help.

Phill used Andrew’s custom GPTs for everyday writing, then built automations and an AI coach of his own. He saved hours each week and took on work he had previously paid freelancers to do.

 Phill Tomlinson

Forty six images had to go. Phill replaced every one himself.

After a copyright claim, Phill used the AI skills he had been learning with Andrew to replace every image himself. This is how he worked through the technical problems and got his site running again.

Client case studies

Building for clients

A closer look at the brands, websites and AI systems Andrew worked on.

Jon Benson · BNSN

Jon Benson offered five times the price. Then Andrew saw the code.

Jon Benson saw Andrew’s work and offered five times the price Andrew had in mind. The project put Andrew inside an unfamiliar codebase, rebuilding software for a copywriter he had studied for years.

 Anik Singal

Anik’s launch was days away. One prompt was still broken.

Anik’s software was struggling to distinguish different kinds of earnings claims. With launch approaching, Andrew worked through the prompt problem and delivered a fix in a couple of hours.

 Custom orthotics company

Customers had to scan their feet. Even the team got lost.

Customers had to buy their orthotics, then scan their feet with a phone. Andrew rebuilt the brand and buying process, including instructions for the scan the team itself had struggled to complete.

 Hair restoration surgeon

The doctor could explain it. His website couldn’t.

The doctor could explain his haircare products in person, but his store left buyers confused. Andrew worked on the brand, product explanations and storefront so customers could understand the offer themselves.

 Clickable Impact

Andrew Rebuilt ONE Division’s Brand… and the Agency Used It as the Blueprint for a Company-Wide Overhaul

Andrew designed a clearer brand for one division of the ecommerce growth agency. The team used that work as the model for a broader company rebuild, with Andrew helping lead it.

 Investment group

$50,000 is an expensive way to find the obvious red flags.

An investment group was paying for due diligence before spotting problems that could rule out a deal. Andrew built an AI screening process to help surface those questions earlier.

 Peptide company

$45,000 in ad spend was bringing back $36,000.

While repairing a data connection, Andrew examined the company’s ad results. He found underperforming spend and a gap in how the team documented its winning ads.

Testimonials

What people say about working with Andrew

Reviews and updates from clients and community members, with their original words.

Osaro

He felt alone. Then he had a mentor and his first client.

Osaro wanted to start a lead generation agency and felt alone. In his video testimonial, he describes the personal guidance he received from Andrew and the first client that followed.

 David Barton

He’d been about to launch for months.

David’s testimonial describes how Andrew helped him choose a direction, stop tinkering and launch. He went on to close deals and work with a clearer idea of what he was building.

 Terry Chenowith

Terry was building websites in half the time, with almost no revisions.

Terry used Andrew’s buyer research tool for client websites, emails and offers. In his review, he describes faster builds, fewer revisions and research he compared to months of work by a marketing team.

 Kamaya Johnson

She came for AI help. She started building her own app.

Kamaya describes using Andrew’s calls to improve her offer and learn AI tools. She was building an app with a software engineer and aiming for her first $10,000 month.

 David Han

Building a Lead Generation Platform From Scratch? Here’s Why David Wanted Andrew in His Corner EVERY Week

In his written review, David explains how Andrew’s weekly meetings helped him build his platform and work through the problems that came with it.

 Kevin Mabry · Sentree Systems

The tools were everywhere. Kevin needed to make them useful.

Kevin’s video review describes coaching on cold email and AI tools, with practical help choosing what to use and learning how to use it in his business.

 Jake Lockwood

The coach Jake tells people to stop searching for.

Jake’s short video review is about direct answers and time well spent. He explains why he values Andrew’s coaching and keeps coming back.

 Charlie Lyons

He came to a free call looking for the catch.

Charlie watched Andrew help members with offers, funnels and AI before becoming a paying member. His review explains what he saw and why it persuaded him.

 Plato

While Others Were Still Watching Tutorials… Plato Built Funnels, Launched a Shopify Store, and Finished a Book

Plato used what he learned on Andrew’s calls to build funnels, launch a Shopify store and test outreach. His updates show what he finished, what he was testing and what still needed work.

 Michael Holmstadt

He Tested Andrew’s AI on REAL Client Conversations… and Discovered Exactly Where It Still Needed Editing

Michael put transcripts from companies he worked with into Andrew’s software. He shares what worked, where AI outreach still needed editing and how he began applying the tools himself.

 Charles P and community members

Charles watched Andrew build an app. Then he started his own.

After seeing Andrew build an app for a paying client on a group call, Charles opened his own Lovable account. He and other members describe putting the lessons to use.

Personal stories and methods

Inside Andrew’s work

The experiences and experiments behind the way Andrew works.

Andrew Naegele

Too Busy Running Your Business to Train Your Employees?

Running a phone repair shop left Andrew short on time to train anyone. Later, recording his work for a handoff gave him a method he now teaches other business owners.

 Andrew Naegele

His AI noticed the pattern he kept missing.

Andrew wanted his AI to remember the conversations and commitments he had already made. He explains the system he built, how he uses it with ADHD and what it helped him notice about his working week.

 Andrew Naegele

Four Days to Build. One Year to Figure Out.

Andrew’s offer research process started as a custom GPT and grew through client work and repeated revisions. The software took four days to code. The thinking behind it took much longer.

 Andrew Naegele

They knew their customers. They couldn’t fill out the form.

Andrew found that marketing jargon produced vague answers on intake forms. He explains how plain questions and spoken answers changed the material he had to work with.

 Andrew Naegele

He’d already explained the business. Why did every AI tool ask again?

In a live demonstration, Andrew shows how the same business information can carry into copy and funnel work. The story includes what worked, what broke and what he fixed.

 Andrew Naegele

Most People Tell AI What to Do. Andrew Figured Out How to Teach It HOW to Decide.

Andrew calls his approach decision engineering. This story follows how he moved from writing prompts to defining the choices, standards and business context his AI tools need.

Different businesses.
Firsthand experiences.

“This is impressive as hell... Interested in possibly doing something together on this?”
Jon Benson · Read the story ↗
“I posted one LinkedIn update and, 36 hours later, closed a $19,000 build-out.”
Jessica Pereira · Read the story ↗
“Andrew Naegele. He has the biggest f*ckin heart in the whole world... And he’s the most epic person with AI.”
Andrew Kroeze
“It is very rare that I make endorsement videos like this. Andrew is absolutely by far the best AI expert I’ve had a chance to talk to. And I talk to people every day.”
Anik Singal · Read the story ↗
“I’m on track to have a $5k week pushing for my first $10k month! I’ve become more comfortable with AI tools, and my tool I created in Lovable is actually getting completed this month.”
Kamaya Johnson · Read the story ↗
“Andrew 10x’d my quality, effort, and delivery speed. Complete game changer.”
Terry Chenowith · Read the story ↗
“He’s the diamond in the rough. When you find a diamond, you hang on to him. We trust him. We love him. He’s a brother.”
Patrick Ampem · Read the story ↗
“He doesn’t BS. He doesn’t sugarcoat. He just tells me like it is exactly what I need to hear. If you’re looking for a coach, hire Andrew. Stop looking.”
Jake Lockwood · Read the story ↗
“I stopped bouncing from idea to idea. He doesn’t teach theory. He builds momentum.”
David Barton · Read the story ↗
“The way you combined Grok, Perplexity, and Claude to uncover research-based insights was incredible. That approach completely changed my game — I now use it for everything!”
Chetali Deshmukh · Read the story ↗
“I’m usually the one talking in masterminds, but here I’m quiet because I’m taking in so much. Andrew’s coaching calls are what make this worth it.”
Eddy Bautista
“This guy has GPTs after GPTs created and we’re working with him side by side to innovate. I can’t believe how efficient our work’s going to be.”
Wiz of Ecom

These are individual experiences, including coaching and community feedback. They are not a promise of results from the assessment or implementation.

The original feedback.

Open any screenshot to read it at full size. The original wording and context are preserved.

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More from the community.

The AI Simple review collection.

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