Six People.

Six people.

To replace one.

Here’s what makes that strange.

Andrew was the AI and automation guy. If anyone was going to leave behind a business that needed fewer people, you’d expect it to be him.

Instead, when he stepped back, he left behind a business that had grown five times over, a team of more than twenty, and a job so big it had to be split six ways.

This is how that happened.

Jay Feldman is LeadGenJay, one of the best-known names in cold email on YouTube.

Andrew started working with him part time. He’d used AI to work out how to position himself before he ever approached Jay.

He began with Jay and the Insiders, Jay’s community.

He was the first core employee.

Then he started doing more. Then planning more. Then more again.

Eventually he came on full time, as COO and director of operations.

Andrew put the starting line plainly:

Over roughly the next ten months, the business grew five times over and passed $250,000 a month.

That’s the headline.

But a business doesn’t grow five times without everything underneath it having to grow too.

Every new customer is a new onboarding. A new question. A new support request. Sometimes, a new person who isn’t happy.

Growth is the fun part.

Keeping it running is the job.

Early on, Andrew did what he’d always done in every job he’d had before.

He called meetings.

Jay stopped that fast.

Andrew noticed how much better it worked. And how many of his old meetings had been a total waste of his time.

It’s a small thing.

It also set the tone for everything he built after. If something could happen without pulling people into a room, it should.

As the business grew, so did the pressure on the people running it.

When Jay traveled, the team didn’t stop selling and delivering cold email systems. Andrew and Jonathan, who led the other core department, kept it all moving, and Jonathan picked up much of what Jay normally handled on top of his own job.

And there was one job Andrew kept for himself.

Most operators try to get as far away from those calls as possible.

Andrew wanted them.

If you run a growing business, you probably know which conversations you’d rather hand off. They’re often the ones that tell you the most.

People hear "AI automation" and picture a business where machines do everything.

That’s not what Andrew did.

One piece at a time.

Get part of a task working. Leave the rest to people. Improve the part that works.

It isn’t a flashy approach.

It’s the one that keeps a business standing while it grows.

Then there was the problem every growing company runs into.

Andrew needed help. And he didn’t have time to train anyone.

So he didn’t.

Every time he handled something, whether it was granting a member access, answering a support email or sorting out a customer problem, he hit record on Loom first and talked through what he was doing.

Loom turned each recording into written steps. Andrew dropped the video, the steps and the transcript into Notion, where an AI assistant could search all of it.

When his assistant didn’t know how to do something, she didn’t have to come to him. She could ask the database.

That’s the kind of system that lets a team grow from one person to more than twenty without the founder becoming the bottleneck.

The documentation built itself while the work got done.

The operation wasn’t only about keeping customers happy.

It was also about bringing new ones in without adding more people to every conversation.

Andrew remembered one day in particular. His sales team spent the day in dozens of one-on-one conversations.

He did something different.

He’d expected it to be a waste of time.

It turned into eight or ten new members in an hour.

Eventually, Andrew stepped back from operations to focus on his own brand and business.

That’s when the size of the job became visible.

It took six people to replace what he’d been doing.

But the most important part of his role went to someone he already knew well.

The assistant he’d never had time to train.

The one he’d trained anyway, one recording at a time.

To be clear, this was Jay’s business. Jay was the face of it and its primary strategist. And Andrew is quick to give him credit:

Andrew’s job was different.

His job was to make sure that when the business grew, it didn’t break.

There’s a fear running through a lot of businesses right now. That AI is coming for the team.

Andrew spent those months automating piece after piece of a fast-growing company.

And the team didn’t shrink.

It grew from one person to more than twenty.

The business grew five times.

And when the guy who’d automated so much of it stepped back, his chair needed six people to fill it.

Andrew still tells business owners the same thing he learned there:

The machines took over the chunks.

The people got bigger jobs.