Andrew’s whole reply was one word.
"Wow."
Then Phill did the math out loud.
"That’s $120,000."
That was the number in Phill’s head.
By the time he said it, the work on his website was already done.
The letter
It started with a letter.
It was a copyright claim about the images on Phill’s website.
If you’ve run a business website for any length of time, you know how this happens. A photo here, a graphic there, added by whoever was helping that year. Nobody keeps a list.
Phill didn’t have one either.
So the first problem wasn’t legal. It was simpler and worse.
He didn’t know what was on his own site.
What Phill did first
Not long before, Phill would have hired someone. He’d paid freelancers for his website, his WordPress move and his graphics for years.
This time he didn’t pick up the phone.
He’d spent months working with Andrew, putting AI to work on the real problems in his business. He’d paid for that coaching so he would actually learn. In his words, it "forced me to take two hours a week and just learn."
So he opened Antigravity, an AI coding tool, pointed it at his website, and asked it to count.
Forty-six images.
Then he asked it for more.
"I jumped in, was able to have Antigravity help me pinpoint where they were and help me replace all of them. I had it help me create custom Gemini pictures, right?"
Find every image. Make a new one for each with Google’s Gemini. Swap them in.
Forty-six times.
It broke
It didn’t go smoothly.
"The hard part was it truncated my website a couple of times. I had to go back in, restore the website, start over. I had to change some of the prompts and some of the things I was asking it."
This is the part people leave out of AI stories.
The tool cut off his site. He restored it. He changed how he was asking. It happened again. He did it again.
Most people would have stopped after the first broken site and called somebody.
Phill went back in.
The shortcut he didn’t take
Partway through, Phill had what looked like a clever idea.
What if he kept every old image address and just put the new AI image behind it? Then he could say the site had always used those images.
He was honest with Andrew about what that meant.
"So I could say, I’ve always had a Gemini picture, which is a lie."
He liked the idea anyway. For a while.
"But then I jumped into perplexity and I said, hey, seriously, how does this work?"
The answer came back fast. The people sending letters like his use archive tools, like the Wayback Machine, that keep old copies of web pages. They could show what had really been on his site.
So he dropped it.
"So I decided I’m not going to do that method. I’m just going to go ahead and remove all those pictures completely, put in a new picture, which changes the URL."
Look at what happened there.
He didn’t just use AI to do the work. He used it to check his own thinking, and it talked him out of a bad idea before he acted on it.
The end of the week
It took the whole working week.
At eleven in the morning on the last day, it was finished.
"I was able to get the whole thing up and running."
Every one of the forty-six images was gone. A new one was in its place.
And the letter? He’d done the sensible thing there too. He sent it to one of his commercial real estate attorneys, who told him it was real and passed him to a specialist. Phill sent it on.
"Is this real? And what are my options?"
He was waiting to hear back.
He’d also taken one more step.
"I blocked their phone number and I blocked their email."
Why he told Andrew
Phill didn’t need Andrew’s help to do any of this.
That’s the point.
He brought it to a call with Andrew because he wanted Andrew to see what he’d done.
"I wanted to kind of walk you through what I did."
Coaching gets judged by what happens on the calls. The better measure is what the client does on his own, when a real problem lands on a normal working week and there’s no call booked.
Phill found the problem himself. He sized it himself. He broke his site and fixed it himself. He caught himself reaching for a shortcut and dropped it.
He didn’t wait for anyone to rescue him.
He had the skills now. He used them.
And he summed up his week the way most of us would, if we were honest.
"I’m hoping I did it right, but I think I did." </content>