Most people who drift away from a coaching group don’t send a note first.
Plato did.
"If I am quiet or absent from the weekly calls, it is only because I am spending the time taking massive action and focusing on what will move the needle the most."
It’s an unusual thing to say to a coach.
Plato wasn’t saying the calls didn’t matter. He was saying he’d heard enough to go and use it.
He’d spent hours digesting the documents on copy and positioning. Now he was building in Lovable, an AI tool for making websites without code, and getting more comfortable every day.
So he went quiet.
And then, every time he came back, he brought something with him.
Who Plato is
Plato isn’t a beginner.
He makes supplements. He makes them for other brands, and he sells his own.
"I make supplements for other people, and I also sell them myself."
He’s published books before and promoted other writers’ books. He knows his market. He doesn’t have much patience for anything that doesn’t work.
"All I care about, really, with this is, like, does it make money?"
That’s worth keeping in mind. Plato didn’t need someone to explain business to him.
What he wanted was the new tools, and a sharper way to use them.
Two hours
Out of that quiet came a funnel for WePrivateLabel.com, for his supplement manufacturing business.
After one vibe-coding sprint, the full funnel was live in two hours.
It launched that same night.
The store
On a group call, he dropped a link in the chat.
"I have a live Shopify store now, and I created a landing pages and sales page funnels based on things you taught with AI. I created a whiteboard presentation from my product based on AI, and it’s live now."
This one was his own brand. A supplement company built entirely around women, starting with a flagship product for brain fog, aimed at high-performing, high-achieving women.
He’d mocked the site up in Lovable himself, then hired a developer to bring it into Shopify.
And he was clear about where the thinking came from.
"...the copy, everything from picking the product, the strategy, the sales copy, the whiteboard production, everything is based very heavily on what I’ve been learning with you."
Andrew pulled it up on screen.
"This site looks incredible, by the way. Did you create this with Lovable?"
Then he started looking for what could be better.
The store was for women, so Andrew asked whether it sounded like it.
"I think we need more feminine language and more of a feminine angle on this."
He pushed Plato to name an age range, even if the product worked at any age.
"...the way that you talk to a 40-year-old woman is going to be much, much different..."
And when Plato asked about traffic, Andrew sent him back to the people he already knew first.
"I think the warmest traffic is usually where the majority of your sales come from initially..."
Good copy is half the job. Knowing exactly who you’re talking to is the other half.
The lists
A few weeks later, Plato had another update.
Andrew had been sharing lead lists with the group. Plato had cleaned his up and started sending.
"I finally cleaned up those email lists that I got from you, starting with the state of Florida, and started a campaign with it for the product they created. And so far, it got over a 1% reply rate..."
He’d also learned something along the way. The lists were mostly personal email addresses, and an expert he trusted told him that wouldn’t hold up at scale. So he hired someone to find business addresses instead and planned his next test around 10,000 of them.
"...very positive, no negatives."
He didn’t stop at the first result. He tested it, learned the limit, and fixed it.
The client and the book
About two weeks after that, Andrew asked what Plato had going on.
"Oh, boy. Lots of stuff. I finished writing my book."
He’d been working on it for almost a year. Around 450 pages. He’d formatted it himself.
"I did the cover art with AI, thanks to you."
Then he got to the business.
Cold email was moving. X direct messages were doing better. He’d been running outreach there with a tool called Drippy.
"It blows cold email out of the water."
And it was already turning into a client.
"And I pretty much closed the first client for off of there already. I’m just working out the final details. I got another call with her. I used some of the advice I got from you."
He hadn’t written her a script with AI. He’d done something harder.
"I just started looking at how her mind was working and almost have her completely closed."
Andrew used the time to push him further. With a product that needs some explaining, he suggested a short e-book as a lead magnet. He also pointed him to ClickBank, where a supplement offer that catches on can bring in affiliates who sell it for you.
Plato wrote it all down.
A week later, he was back again.
"So I got another potential client from, um, Drippy and she’s quite interested."
Why he kept coming back
Here’s what’s interesting about Plato.
He warned he might go quiet. And he did spend most of his time away from the calls, building.
But he never really left.
He kept showing up with a link, a number, a new lead or a finished book. He’d share what worked and what didn’t, then go back to work.
He explained why himself.
"If I was reporting in, like, to the group so everyone can hear what I’m actively doing, what’s working, what isn’t. Because I try everything out."
That’s the kind of student every coach hopes for.
Not the one who’s on every call.
The one who takes what he heard and comes back with proof.
Maybe that’s a useful question for your own week. How much of it went into listening, and how much went into building something someone could buy?
Plato’s answer was simple.
He got quieter.
And the work got louder.